Unlocking the code and turning a "connection" into a genuine "relationship" is rare and valuable. When we are in a relationship we gravitate towards interest, collaboration and reciprocity. Connections that are devoid of anything more than an occasional (if ever) click on a like-icon hardly constitute anything more than a gesture and little in the ways of engagement.
Clients start off as strangers and ultimately and with careful attention evolve into advocates. The operative word is CARE. When our care factor moves from thoughts of KPI measurement to thoughts of value add it becomes a different game.
Digital connections offer a vague hope of future tangible interaction, but left to stagnate, like forgotten clients fade into insignificance.
I know when a genuine and authentic connection has been formed, and that is the point of metamorphosis when I start to ask "How can I spread the word about this person and how can I introduce them to other like minded people/businesses?" it doesn't happen over night and rarely happens with those chasing anonymous "friends"
Networking rocks - but connecting is merely the first of many requisite steps
All genuine connections valued!!