I cannot consume enough marketing information but I'm doing my best. There's a bit of a disconnect however when we try to NICHE too narrowly in our fields of expertise.
Content marketing, social media profile marketing, visibility marketing via S.E.O, relationship marketing, #online_marketing, black hat marketing... is all fine and dandy but I see so much wasted effort when there's an absence of a sales end game.
There's significant irony in the scenario whereby marketing companies fail to convert direct enquires on their sites. I can count in double figures how many marketing agencies have lost my business due to limited selling (communication skills).
Up skill your marketing by all means but do yourself a BIG favour and ramp up your sales skills, the pay off will be TANGIBLE.
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