Denigrating a politician, posting an embarrassing photo, or just being outrageous will solicit likes but not bonded engagement.
Everyone has a story and yet few care to share. It's easier to fake it. Ironically most of us relate to warts and all revelations. Perfection does not exist, behind the make up, the rehearsed speech, the projection of awesomeness, lies the same myriad of hopes, fears, failures and innumerable and irrational emotions.
The most hopeless looking, down on their luck individual you can find has a story, and one no doubt compelling. If parents truly shared with their kids their true feelings, history, hopes and fears they would create bonds so much stronger than those who store their apparent foibles in the closet.
Success and failure are merely arbitrary measurements we use to compare ourselves with those around us. Celebrate your losses and hard luck stories, truth be told most people identify and are drawn to you by such tales than those of your edited successes.
Sharing is a choice - there's the possibility and fear that loss of privacy is a bad thing - and occasionally it is - but human connectivity has it's rewards and hiding the real you in the closet is such a waste!